Áine O'Sullivan Casting _ Logo Design

In envisioning this concept for casting director Áine O’Sullivan, we aimed to authentically capture her passion for the screen industry. Using IBM Plex Mono for its neutrality and balance, the typeface pays homage to the tradition of script typesetting in Courier. The logo, a playful fusion of Áine’s initials, reflects her warm and approachable nature. This identity seeks to mirror Áine’s deep connection with scripts and the acting community, with quotation marks stemming from the apostrophe and the fada, forming a deliberate link between Áine and her craft.

We developed a calm, confident and modern brand with a soft touch that aligned with Áine's sensibility and direction. The refined colour palette signifies an evolution, aiming to elevate the brand to a more sophisticated place while staying rooted in Áine’s personality.