Designed by Aidan Moore at CI Studio
Creative Direction: Mel O'Rourke
Categories: Print / Identity / Moving Image / Social Media
Industry: Cultural
In 2022, the Arts Council turned 70, triggering a yearof celebration for one of Ireland's most prized cultural institutions. A signature logo set was commissionedto aid funded organisations to get involved in the celebrations throughout the year.
Using the square shape from the existing Arts Council logo as a building block, a 70 was crafted while retaining the overall height and width. This helped to establish a relationship between the corporate and celebratory logo sets.
Both Irish and English versions of the logo were created with a keyline version set for primary usage. A solid fill secondary option allowed for use in a busy context not suited to keyline. This added a sense of modernity to the logo, always allowing the content or artwork below to shine through.
Turning 70 was a source of great pride within the Arts Council, it allowed for a year of reflection, discovery and planning for a bright future. Many projects were commissioned during the year as part of the 70 year celebration and were adorned with the signature logo.