Abbey Capital

The world’s leading managed futures investment firm, with offices in Dublin and New York. For the new brand identity, we chose the skylark, a bird native to Ireland and a symbol of prosperity to represent the organisation.

The identity uses diagonal shapes extracted from the symbol to create strong graphic language throughout, enforcing their multi-manager approach to investment with a contemporary colour palette and bold typography for stand-out. Commissioned photography gives a sense of people and place within the firm.