31 Lennox

31 Lennox is a New York style gourmet restaurant in Dublin with a comfortable and relaxed environment. Being new to the market, they needed a strong visual identity to support the brand and distinguish themselves from the competition. The logo emphasizes the street number (31) as the primary identifier of the brand, where its luxurious gold serif type is balanced by a simple and modern “Lennox”. The light, hand-drawn feel of the supporting visual elements add to the organic, relaxed and friendly personality. This minimalistic and organic style also adds a touch of sophistication while keeping it all fresh and modern.