If you're new to 100 Archive, we follow a two-stage process to curate each year's archive selection. This process involves two panels comprised of your design peers, alongside individuals closely connected to design practice, such as educators, curators, historians, and commissioners. The first stage of review is undertaken by the Professional Panel. This panel conducts an initial evaluation to confirm a project's eligibility for inclusion in the 100 Archive. They assess whether the work meets standards of quality, execution, and suitability for the client brief, as well as its potential to be considered interesting, innovative, culturally relevant, or thought-provoking—or a combination of these qualities. If at least three out of five panel members approve a submission, the project is published on the website, making it visible to the public and eligible for inclusion in the final 100 Archive Selection for that year.
100 Archive would like to give a huge shout-out to our outgoing Professional Panel members who did a stellar job at reviewing hundreds of submissions over the past not three but four years! Thank you to Deirdre Breen, Rory Bradley, Jack Collins, Emma Conway, and Sinéad McAleer.
As new projects pour in for another year, we are delighted to introduce our new Professional Panel. Say hello to:
Brett O’Mahony
Brett O'Mahony is a designer and art director from County Clare, Ireland, with over a decade of experience in the design industry. She originally studied Visual Communications at the Limerick School of Art and Design (LSAD) before joining Burberry’s digital design team in London. At Burberry, she worked on digital experiences and campaigns, collaborating with brands such as Apple, Google, YouTube, Tencent, and Line.
After her time at Burberry, Brett shifted her focus to design for positive impact. She is currently the Visual Director at Studio Saol, a multidisciplinary design studio on the west coast of Ireland, working with clients committed to creating a sustainable future. Brett also completed an MSc in Design for Health and Wellbeing at the University of Limerick, where she began collaborating with the aid organisation Humanity Crew to develop a digital platform aimed at scaling their model of psychological first aid globally.
Throughout her career, Brett has worked with a diverse range of clients, including multinational corporations, start-ups, NGOs, and established heritage brands such as Facebook, WeChat, Neutrogena, Johnson & Johnson, Park Hotel Kenmare, HomeTree, Humanity Crew, Hotel Doolin, and the University of Limerick.
Cat Robertson
Cat Robertson is a multidisciplinary design lead at Aad, part of the Wove Group, with a BA in Visual Communications from IADT and 15 years of experience across branding, content creation, print, and digital design. Her career spans roles at Red Dog, as well as freelance and in-house positions, working with clients such as The Abbey Theatre, Cardinal Capital, Concern, Dublin Dance Festival, Universal Music, Bean & Goose, and Artsadmin. Her work has been recognised within the industry by award and professional bodies such as the IDI and the 100 Archive. In 2023, she earned a Certificate in Design for Sustainability and Circular Economies, with a focus on digital sustainability practices. Cat is passionate about planet-centered design, creating print and digital solutions that align with sustainable principles.
Dan Flynn
Dan Flynn is a designer, creative director, and partner at Standard Projects, a design and technology studio specialising in intelligent, aesthetic brand and digital systems. With two decades of experience working with emerging and established businesses worldwide, Dan combines strategic insight with refined creativity to craft compelling brand identities and seamless digital experiences. His expertise spans the entire process—from planning and design to implementation—ensuring impactful and timeless outcomes for every project.
Sarah Moloney
Sarah Moloney is a graphic designer and illustrator with over a decade of experience in the design industry. She is a graduate of NCAD. Having previously worked in studios in Hamburg and London, she now runs her own design practice in Dublin. Sarah primarily works with clients from the cultural sector, the food scene, and in social politics. She has been recognised for her work with clients such as Other Voices, Harry’s Nut Butter, Groundstate Coffee, and ShoutOut. Throughout the years, multiple projects Sarah has worked on have been selected for inclusion in the 100 Archive.
Ross Phelan
Ross is a Digital Design Lead with over 8 years of experience delivering visual design and brand communication across print, digital, and audiovisual platforms. He has a proven track record of creating visually compelling and interactive designs that help brands effectively connect with their audiences.
Previously working at Detail Design Studio, Ross is now a design lead at Deloitte Digital and Acne Dublin, contributing to a wide range of creative projects for diverse clients. His approach combines creativity and strategy to deliver meaningful and impactful design solutions.
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Meet our Archive Panel for 2025–27 →