Designed by Emma Conway and Adam May at Language
Voted Yes: 1,201,607
Website Development: Fusio
Research: Catalyst
Categories: Identity
Industry: Civic
Mentioned in:
Website: yesequality.ie/
Language created the Yes Equality identity for the extraordinary and successful referendum campaign for marriage equality in Ireland. This included communications strategy, naming and design of logo, websites, social media and all campaign materials.
The campaign was established by the Gay and Lesbian Equality Network (Glen), the Irish Council for Civil Liberties (ICCL) and Marriage Equality to canvas for a yes vote in the referendum on civil marriage equality. On 22nd May 2015 a majority of 62% voted yes.