Abbey Theatre – The Picture of Dorian Gray (2012)

Poster for the Abbey Theatre’s 2012 adaptation of Oscar Wilde’s The Picture of Dorian Gray.

The concept aimed to emphasise director Neil Bartlett’s Wilde’s infamous novel. The production is one of contrasts – elegant yet twisted, dark yet alluring, high-class yet debauched. The idea that Dorian is above normal human and moral constraints led to a concept where there was no engagement with the viewer, but still retained an internal self-serving intent. This also helped to retain the mystery of who the new actor was who had been cast as Dorian Gray.

Final outcomes included 60×40 posters around Dublin and an alternative teaser poster displayed on the Abbey Theatre building.